The Quiet Death Of IODA Promonet

IODA-Promonet-RIPMost people don’t know what IODAPromonet is, or was. And I don’t see any news articles about it closing, so I’m making a little post to say goodbye to what was a remarkable resource. IODA (now merged with Orchard) is an online distributor of recordings: they take the music made by independent labels like the one I record for, and feed it out to iTunes, Amazon, Spotify, and other online music retailers and subscription services. Promonet was a site that IODA created, which gave bloggers some tools to easily post and promote music in the IODA catalog. The idea was to encouraged people to discover and promote music in the “Long Tail” – the vast, undiscovered or under-discovered bulk of contemporary recorded music. I used it extensively, posting links to hundreds of records and promotional free mp3s that I found there over the years. Word is that as of today, the site is going dark along with all the content in it. I’ll miss it. But it isn’t a huge surprise. In the evolution of music and commerce in the digital age, there are hundreds of former sites. I’ve been following this stuff since IUMA. What a long strange tail it’s been.